What you should be able to do
Detect content decay
Design title experiments
Improve internal links
Protect user experience
Every module is now a full lesson.
Technical SEO
Make pages crawlable indexable fast and understandable to search engines without sacrificing users.
Search intent
Build a working mental model of Search intent then connect it to implementation evaluation and production trade-offs.
CTR experiments
Build a working mental model of CTR experiments then connect it to implementation evaluation and production trade-offs.
Content quality
Build a working mental model of Content quality then connect it to implementation evaluation and production trade-offs.
Internal linking
Build a working mental model of Internal linking then connect it to implementation evaluation and production trade-offs.
Structured data
Build a working mental model of Structured data then connect it to implementation evaluation and production trade-offs.
Projects that prove the skill
SEO experiment platform
Use a baseline first then instrument the result and document failure cases.
design with cortex →Content decay monitor
Use a baseline first then instrument the result and document failure cases.
design with cortex →Link recommender
Use a baseline first then instrument the result and document failure cases.
design with cortex →How progress is judged
Incremental value
Evidence should come from code, results, explanation quality and the ability to identify when an approach should not be used.
Guardrail metrics
Evidence should come from code, results, explanation quality and the ability to identify when an approach should not be used.
Search quality
Evidence should come from code, results, explanation quality and the ability to identify when an approach should not be used.
Turn the track into a personal plan.
Cortex can break this path into daily sessions and adjust based on completed lessons, interview results and your saved learning goals.
Ask Cortex to plan it →